]> http://www.daemonquest.com/en/taxonomy/term/309/0 Jack Trout es, sin duda alguna, una de las referencias históricas del Marketing moderno. Creador del revolucionario concepto de &ldquo;posicionamiento&rdquo;, como elemento estratégico del Marketing, es co-autor, junto a Al Ries, de dos de los libros más importantes e innovadores de los últimos años: Positioning: the Battle for Your Mind y Marketing Warfare, ambos traducidos ya a 14 idiomas. Trout, fundador de su propia consultora, que cuenta con una nutrida red global de &ldquo;partners&rdquo;, es autor en solitario de lo que ya se considera como la &ldquo;Biblia del Marketing&rdquo;: The 22 Immutable Laws of Marketing. A su conocida obra, The New Positioning, traducida a 16 idiomas, le han seguido otros &ldquo;best-sellers&rdquo;, como Big Brands, Big Troubles; The Genie&rsquo;s Wisdom o el más reciente y superventas Trout on Strategy. en http://www.daemonquest.com/en/research_and_insight/2006/10/20/positioning_or_branding_is_that_the_question <p>Recently, the &ldquo;brand&rdquo; has become for many people the philosophical cornerstone of business. Its management, called &ldquo;branding&rdquo;, has become fashionable. In the last three years in the United States, more than 2,500 books have been published on this topic. Now that we know without a doubt that in the current hypercompetitive and globalized world, the name of the product, service, company, institution, city, country, and even person, is the most important reference to win over the minds of customers, it is advisable to reflect on whether or not this is the cause or effect. </p> Customer Intelligence Customer Strategy Jack Trout Los mejores artículos de Marketing y Ventas - Expansión Positioning & branding Sales Force Effectiveness Strategic Positioning Fri, 20 Oct 2006 13:57:06 +0200