]> http://www.daemonquest.com/en/taxonomy/term/59/0 en http://www.daemonquest.com/en/daemon_quest_in_the_news/2007/12/13/tom_peters_y_daemon_quest_hablan_de_la_saturacion_de_los_mercados <div class="flexinode-body flexinode-8"></div> Marketing y Ventas Thu, 22 Nov 2007 13:46:26 +0100 http://www.daemonquest.com/en/research_and_insight/2006/02/26/what_is_customer_intelligence <p>The CRM bubble exploded quite some time ago, and it was more proof of the need for a project&rsquo;s strategy and operative to advance, if not at the same rate, at least with each other&rsquo;s help. </p> <p>In this article, Angel Bonet, partner at Daemon Quest, explains the Fundamentals of what is called Customer Intelligence. A combination of techniques that allows us to convert information into knowledge. </p> <p>The majority of companies are facing a new paradox with their customer&rsquo;s information. More information = Greater difficulty in decision-making. This is due to the fact that the information on transactions with the customers and the contribution of the new systems ERP and CRM is gross information and data, neither qualified nor segmented. Customer Intelligence is a combination of analytical techniques that converts these enormous amounts of gross information on the transactions into scientific information ready for decision-making. Its existence in Spain is relatively new, but in a very short time it has proven that its possibilities are endless, as are its applications in the business world. </p> Ángel Bonet Customer Research Customer Insight Advanced Quantitative Research Cualitative surveys & Focus Groups Customer Intelligence Customer Intelligence Dashboard Customer Strategy Customer strategy E-Intelligence Marketing y Ventas Sales Force Effectiveness Marketing Intelligence Dashboard Sun, 26 Feb 2006 12:25:16 +0100