First publication in marketing and clients strategy
Last May 24th, Daemon Quest’s CEO Dinners, which periodically gathers leaders from national and international companies and outstanding personalities from the world of business and innovation, r
Americans spend 1.83 billion dollars on clothing retailers’ web sites. For the first time in history, clothing has outsold computer products in online sales in the United States, according to t...
Keys to successfully managing the multi-channelism era Abstract A correct Channel Strategy comes through a correct Segmentation Strategy. The appropriate channel should be assigned to each cus...
When Steve Jobs, the “wizard”, announced in 2001 that he would open the first Apple stores, observers and analysts pounced on him. It was the era when the manufacturer Gateway was cooling
The model created by Michael Dell that relied exclusively on direct Internet sales has come to an end. The computer manufacturer, applauded worldwide for its “100% online” approach, just a
• Title: Managing Customers as Investments: The Strategic Value of Customers in the Long Run • Author: Sunil Gupta / Donald Lehman • Publisher: Wharton School Publishing Have you ever
Strategy has something to do with numbers, but it’s a mistake to think that it’s only numbers”. The professor at the prestigious INSEAD, W. Chan Kim, co-author along with Renée Maub
First publication in marketing and clients strategy
Keys for designing Profitable Acquisition and Selective Prospecting Strategies. Abstract: ...
The hypercompetitive environment in which we operate has caused companies to put all the emphasis...