First publication in marketing and clients strategy
DAEMON QUEST MEETS WITH MORE THAN 2,000 DIRECTORS IN SPAIN, MEXICO, AND PORTUGAL Madrid, Barcelona, Mexico City, and Lisbon witness the premiere of the “Daemon Quest Sales & Marketing Repor
The Swiss company rescued an entire sector from disaster and invented a new concept of the watch as a fashion accessory, using a Pricing Strategy that was a precursor to the classic “good, prett...
Spanish companies, limited in setting their prices According to the Bank of Spain, the national market needs to eliminate restrictions, although it is more dynamic than the Euro Zone 21,5% of Spanis...
How to set prices profitably, get ahead of the competition, and generate value for customers. How to determine a price? How much should you charge for a product or a service? In the correct and incor...
Wal-Mart unleashes a price war with a view to Christmas The poor results obtained last October in the United States by the distribution giant Wal-Mart, and its less-than-promising closing figu
Hybrid cars for different segments The market for hybrid cars, which combine a gasoline motor with an electric one, will in the coming years place the only two manufacturers on the market into two se
Pricing Policies, keys to the British optician sector According to a study funded by the UK’s Economic and Social Research Council (ESRC), independent optician’s shops have a chance to su
Four Seasons Hotels refuses to lower its status In a market as changing as the hotel business, the hotel chain Four Seasons has become a “rara avis” in terms of pricing policies. The comp
Title: The Strategy and Tactics of Pricing: A Guide to Profitable Decision. Authors: Thomas T. Tagle / John E. Hogan Publish
Title: Price, A Strateg
There are people that stand out for their professional quality; there are people that stand out for their human quality… But those that leave a truly indelible mark usually stand out for both v
First publication in marketing and clients strategy
A Daemon Quest study reveals that only 12% of companies know how to select their target...
Who is behind that 20% of customers that generates 80% of sales? Who are the most profitable...