Daemon Quest

The Marketing Intelligence Review, Nº11 March 2007 The Creation of New Markets

Agenda

Daemon Quest’s CEO Dinners welcomes Pedro Duque

With several years of tradition behind it, and more than 200 Presidents, Managing Directors and General Directors from the leading Spanish and foreign companies having attended, Daemon Quest’s C

Best practices

Apple: the machine for generating new markets

Since his return to managing the company in 1997, Steve Jobs has proven to be a wizard of re-invention on the technological market. With the introduction of the iPhone, he has done it again. There a...

Fact & Figures

“Ethics fans” are also profitable

A study carried out in the United States reveals that a high number of consumers are interested in their purchases having repercussions on charitable causes Last Christmas was once again one of the ...

Head Line

THE CREATION OF NEW MARKETS

How to Discover “Blue Oceans” and Lead in Growth Strategies Abstract The majority of companies are submerged in “red oceans”: saturated spaces where the order of the da...

Latest News

Michael Dell returns to bring his company back to the front lines

One of the most admired companies of the past decade is going through one of its most delicate times. The company has lost some of its influence on the corporate market, barely has a significant share

The attractive business of Spanish millionaires

Spain is in ninth place worldwide among countries with millionaires. This, along with the healthy condition of the stock market, means that the wealth management market is in full bloom. Morgan Stanle

Japan looks toward their oldest consumers

Japan has the most aged population in the world. 21% of its almost 128 million inhabitants is over 65. However, the fact that the “baby boomers” born at the end of the 1940’s have be

Piaggio finds new customers

The multinational Piaggio has reinvented the scooter market with a revolutionary model: the Piaggio MP3. The new scooter, with two front wheels, has made safety its main appeal. With great accuracy, t

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Old Marketing is dead, long live New Marketing

Have you ever wondered why it is so difficult to find a President or Director General that has...