First publication in marketing and clients strategy
A study by the Allen Bonde Group declares that the great majority of banks in the United States score failing marks in the service they offer their customers over the Internet. According to the company’s report, very few of the 50 entities analyzed offer a satisfactory customer experience, which is caused mainly by the lack of information search functions.
Return to The Marketing Intelligence Review, Nº2 September Segmentation Strategies
First publication in marketing and clients strategy
The complex airline sector has been revolutionized by the arrival of Vueling Airlines, a company...
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