First publication in marketing and clients strategy
The complex airline sector has been revolutionized by the arrival of Vueling Airlines, a company that has proven that “low-tariff” concept is perfectly compatible with quality service, inn...
The power that “word of mouth” is gaining among consumers who are progressively more demanding, well-informed, and interconnected, is reaching unheard of levels. While positive references ...
The increasing Latino population in Spain and the United Status has opened new business opportunities geared toward this consumer profile. Apart from large distribution, which has been commercializing...
Abstract: The third edition of the Marketing Strategy Forum (MSF), organized by DAEMON QUEST, welcomed the most innovative Marketing ideas. Here we present the summary, in Ten Steps, of the “Re...
Wal-Mart launches a new Laboratory of ideas The distribution giant Wal-Mart has inaugurated, in Plano, Texas, a new concept in shopping centers where it will launch ideas and strategies to later be a
The arrival of the “Hybrid customer” Companies and consulting firms have detected the appearance of a new type of customer, characterized by habitual purchases is discount stores, while a
Title: Trout on Strategy Author: Jack Trout Publisher: McGraw Hill (2004) Jack Trout is, without any doubt, one of modern Marketing’s reference points. Creator of the con
Something is changing in the world of Marketing. Companies, professionals, and directors are changing. And if they are, it’s because the market has changed. But has it really? Has the industry n
First publication in marketing and clients strategy
Title: Customer Winback Author: Jill Griffin y Michael M. Lowenstein Publisher: Jossey-Bass...