Daemon Quest

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Daemon Quest: Insights

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Satisfied, loyal, and profitable Customers

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The hypercompetitive environment in which we operate has caused companies to put all the emphasis on obtaining new customers. In their frantic race to gain market share, many companies have ignored customer service, thus creating the paradoxical situation of investing efforts in obtainment, while... Continue reading

The Marketing Intelligence Review

First publication in marketing and clients strategy

Which of these aspects does your company’s marketing strategy currently focus on?
Customer acquisition
22%
Customer retention
23%
Customer win-back
18%
Branding / awareness
19%
Differentiation
19%